Do you have a product or service that you think would appeal to the teen or youth market? How do you find out more about this market that represents a large demographic having a fair amount of disposable income?
Check out the census portion of Statistics Canada’s website for demographic information by age and sex. The Portrait of the Canadian Population in 2006, by Age and Sex, 2006 Census paints a good picture of Canadians according to their age and sex and where they live in every province or territory. Starting on page 16, check out the descriptions and age pyramids province by province. You will see differences between 2001 and 2006 and, generally, the aging of the population with most provinces exhibiting large demographic “bumps” in the baby-boomers and children of the baby-boomers (born between 1975 and 1995).
PBS Frontline produces “incisive documentaries covering the scope and complexity of the human experience”. One of the recent documentaries is called “The Merchants of Cool: A Report on the Creators & Marketers of Popular Culture for Teenagers”. The show can be viewed online or you can read the interviews and reports. One of the companies profiled on this site that specializes in “cool hunting” or research on youth culture is Look-Look.
Should you wish to do some reading on selling to teenagers, check out your local public library for copies of books like Alissa Quart’s “Branded: The Buying and Selling of Teenagers”.
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