Statistics Canada's Market Research Handbook: Great Info for Small Business!

Statistics Canada released the latest edition of its Market Research Handbook on April 8, 2008. This 378 page document is available to download for FREE. Should you wish to review a paper copy, check with your local public library in the next week or so as many of them will receive copies for use in their collections.


Why should you use this handbook? It contains tons of annually-collected statistics plus census 2006 data suitable for planning and growing small businesses with topics such as:

• Population Demographics, including B2B Demographics
• Labour Market and Income Statistics
• Consumer Expenditures
• Housing and Household Characteristics
• Macroeconomic and Financial Statistics including Supply Chain
• International Trade
• Business and Industry Statistics including Business Demographics
• Census Metropolitan Areas and Census Agglomerations
• Projections