Using Web 2.0 Tools to Communicate with Customers

Good article from BusinessWeek (Aug/Sept. 2007) about using Web 2.0 tools (blogs, wikis, podcasting, YouTube video ads, social networking) to communicate with customers more effectively:
http://www.businessweek.com/magazine/content/07_36/b4048441.htm?chan=smallbiz_special+report+--+doing+business+online+2007_doing+business+online+2007